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IRI Article
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21/05/2008
IRI has a passion to deliver Morrisons data
IRI has a passion to deliver Morrisons data
Morrisons named account data is released for the first time and is available now from IRI
Bracknell, UK, May 21, 2008 — Information Resources, Inc. (IRI) today announced the release of Morrisons named account data. This data will give suppliers the chance to work in partnership with Morrisons.
Morrisons suppliers can really benefit from access to the powerful insight that named account data provides and ultimately maximise their product performance and profitability. A clearer view of the market provides a fantastic opportunity to forge and strengthen closer working relationships.
“Morrisons has supplied data to IRI since 2005 and I’m delighted that the relationship has now been extended with the release of named account data,” said Kirsty Harris-Clarke, UK Retail Services Director, IRI. “This is a fantastic opportunity for manufacturing suppliers to increase their own product sales and at the same time add value to the Morrisons business”
Named account data is used to track new product launches and promotions. Manufacturers will be able to improve sales, remove slow moving lines, identify out-of-stock situations and gain valuable insight into the Morrisons store.
ABOUT MORRISONS
Morrisons is the UK’s fourth largest food retailer with 375 stores. Our business is mainly food and grocery – the weekly shop. Uniquely we source and process most of the fresh food that we sell though our own manufacturing facilities, giving us close control over provenance and quality; and we have more people preparing more food in store than any other retailer.
Every week ten million customers pass through our doors and 117,000 colleagues across the business work hard each day to deliver great service to them. With competitive prices and hundreds of special offers, we are proud to save our customers money every day.
ABOUT INFORMATION RESOURCES, INC.
Information Resources, Inc. (IRI) is the world’s leading global provider of consumer, shopper, and retail market intelligence and insights, empowering consumer packaged goods (CPG), retail and healthcare companies to grow their business profitably in a complex marketplace. Driving breakthrough growth in the industries it serves. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business
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