UK Partnership Includes Market Tracking, Customer Data and Insight Services
LONDON, UK - 3 June 2008 - Information Resources Inc (IRI), the leading global provider of consumer, shopper and market insights for the consumer packaged goods, retail, and healthcare industries, today announced that it has signed a multi-year contract with Procter & Gamble to supply market tracking, customer specific data and insight services for the UK market. The deal, which makes IRI the sole supplier of these services, extends an existing contract that had been jointly shared with Nielsen.
IRI improves the understanding of markets and consumers for manufacturers through tools that help define consumer's drivers, preferences, loyalties, habits and concerns. Collectively, these are integral to helping manufacturers like Procter & Gamble to deliver unique and innovative products that satisfy their consumers.
Karen Penn, WE Market Measurements Leader from Procter & Gamble commented, “We have decided to renew our UK Retail Markets Insights business & have consolidated the UK with IRI. Over the years, we have developed a strong partnership with IRI enabling them to support our business with actionable information & insights to allow us to drive growth and deliver consumer value. Going forward we are looking towards the holistic approach IRI will provide in servicing our UK organisation with their partnership with Europanel as well as the new technological capabilities they offer”.
Jeremy McNamara, IRI's Regional Managing Director of Northern Europe explained, "This is an extremely important decision for IRI UK because it further enhances our reputation as the business partner of choice for innovative and strategic clients such as P&G. It is a compliment that reflects our passion for delivering against our commitments and adding value to our clients' businesses. We are delighted and honoured that P&G has chosen to work with IRI UK over the next several years."
Nigel Howlett, President at IRI, said, "Our clients are facing an increasingly pressured and complex marketplace. The fact that P&G, one of the world's most successful and progressive CPG companies has chosen IRI as its partner to deliver and drive innovative solutions, to both overcome such challenges and fulfil new opportunities, is proof that we have the edge when it comes to driving a step change in clients' business performance."
About IRI
IRI is the world's leading provider of consumer, shopper, and retail market information, insights and decision solutions to 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), healthcare and retail companies. Only IRI offers the unique combination of integrated market and shopper information, automated analytics and predictive insights, innovative technology, and domain expertise. With IRI, leading manufacturers and retailers are able to drive their growth by quickly discovering breakthrough insights, making smarter decisions, taking faster actions across the enterprise, and achieving breakthrough results. Companies around the world depend on IRI for technology and solutions that enable brand building, successful new product launches, consumer-driven merchandising/retail execution and consumer and shopper relationship management.
About Procter & Gamble
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
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IRI CONTACT
Eva Vila Massanas
E-mail: eva.vilanfores.com
Phone: +34 93 3429722
Fax: +34 93 342 9721