“Forecasting next year’s market volumes is the cornerstone of most business plans. The importance of objectivity and accuracy cannot be understated. IRI excels at this and can help FMCG companies set realistic targets”
Consumer and Customer Insights Manager, Major Grocery Manufacturer
The ability to accurately and objectively predict a category or brand’s future potential is a key element of the business planning process. Without accurate forecasts, it is extremely hard to predict future sales performance, manage production and inventories or set brand sales and share targets. Getting this right is critical for the bottom line.
IRI combines its expertise in FMCG retail sales tracking data and statistical techniques to produce objective, validated forecasts based on historical trends. These enable you to make consistent brand and sales plans, can give direction to new product development and can help to identify potential competitive threats, all using proven methodologies.
For more information on how IRI can help you to forecast more successfully, please contact Stephen Quilty on +44(0)1344 746202 or stephen.quilty@infores.com.