Store level named account data is an invaluable resource allowing you to ensure maximum new product performance at the store level.
Distribution plays a key part in the success of a new product. Having gained distribution, the success of a new product can depend on maintaining or increasing that level over time. Being able to monitor your distribution at the store level quickly can be critical to your new products success.
Store Level Scorecards from IRI enable better advantage to be taken of your store level data. Store Level Scorecards provide a suite of easy to read, pre-formatted reports that answer specific business questions, such as: How can I track the sales and distribution of my new product launches?
The reports allow you to understand what is happening to products in terms of key performance indicators covering sales, distribution, price and promotions at both store and week level.
Benefits: - Quickly pinpoint trends and issues and take necessary action immediately
- Save time by not having to pull insights from large datasets
- Build relationships with retailers through knowledge of what is happening at the store level
- Monitor and target your field force to increase effectiveness
To find out more about how Store Level Scorecards can help you track your new product launches at the store level, or to request an example report, please contact your account representative or Andrew Mitchell on +44 (0)1344 746391 or Andrew.mitchell@infores.com.