Innovation is often held to be the most important driver for business success.
No wonder that globally, new products are launched every 3.5 minutes. But with as many as 80% ending in failure, getting it right has never been more important.
IRI, the world's leading provider of enterprise market information, delivers the best chance for every new product through each stage of the launch cycle.
Through our comprehensive suite of solutions and services, new product performance can be tracked, measured and compared to category benchmarks.
The ability to track and understand distribution, sales and pricing is crucial, especially in the early phases of a new product launch. IRI can help you access this information in as little as three days!
INFOSCAN FAST:
Based on InfoScan, the flagship tracking service from IRI, InfoScan Fast provides weekly information on sales, share, distribution, rate of sale as well as promotional measures over key periods of the year. It includes the full InfoScan hierarchy for product comparison within a category. Data is delivered weekly, 8 working days after period end, or with the Premium service data is available 6 working days after the period end.
For more information on InfoScan Fast, click here.
SALESWEB:
SalesWeb provides named account data on a weekly basis via the internet. SalesWeb delivers weekly data in the same structure that the retailer buyers use. It includes full competitor data including own label, as well as the performance of your own lines. SalesWeb also includes sales for all products sold in the retailer, not just FMCG categories. Data is available just three days after the end of the trading week.
For more information on SalesWeb, click here.
With IRI on your side, NPD is easier, safer and more successful.
For more information, please contact your account representative, or email sales@infores.com.