Long term extension of existing deal signed
BRACKNELL, February 1, 2007 — Information Resources, Inc. (IRI) today announced that it has renewed its relationship with Chefaro UK Ltd., the leading over-the-counter (OTC) manufacturer, as part of a long term deal.
IRI will provide Chefaro with market tracking information across a variety of categories. Information will be delivered via the PlusSuite technology platform, a powerful analysis tool that operates within Microsoft Office.
"PlusSuite has given the business greater flexibility to explore and analyse our market information,” said Chefaro’s Business Analyst, Raja Farooq. “With access to the right information at the right time we can make better and faster business decisions.”
“I’m delighted that Chefaro has chosen to renew its relationship with IRI,” said Mark Wilkinson, IRI Client Solutions Director. “With products spanning a range of markets, including OTC medicines and healthcare, Chefaro needs a diverse mix of market information. IRI has the skills, knowledge and technology to consolidate this information and deliver actionable insights.”
ABOUT CHEFARO
Chefaro UK Ltd is a subsidiary of Omega Pharma, a world-leading provider of healthcare products and services to pharmacies, dental practices and other medical bodies.
Chefaro was established in 1970 to capture a share of the OTC medicine market. Omega Pharma has the ambition for its Consumer Health division to become a world-class company in OTC market. The company believes that the world-wide OTC market will be characterised by a consolidating trend in the years to come.
ABOUT INFORMATION RESOURCES, INC.
Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence, and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business.