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	19/03/2007 IRI AND BOOTS STRENGTHEN PARTNERSHIP Boots named account data is released for the first time and is available now from IRI Bracknell, UK, February 22, 2007 — Information Resources, Inc. (IRI) today announced the release of Boots named account data. Data is available for selected categories and will give suppliers the chance to work in partnership with Boots. Named account data provides manufacturers with access to powerful key performance indicators on own, competitor and Boots own label products. With a clearer view of the market manufacturing suppliers can maximise product performance and profitability, and strengthen their relationship with Boots. “Boots has supplied data to IRI since 1993 and I’m delighted that the relationship has been extended with the release of named account data,” said Kirsty Harris-Clarke, Account Director, IRI. “Boots private label and exclusive products account for 35% of total Boots sales. This is a fantastic opportunity for manufacturing suppliers to increase their own product sales and at the same time add value to the Boots business.” “Boots is committed to partnership, innovation and simplicity,” said Nick Collard, Commercial Director, Boots. “By releasing this data we hope to create a win-win situation for our business and our suppliers, with the opportunity to work more closely. True collaboration will help us and our partners to stay ahead of the game.” Named account data is used to track new product launches and promotions. Manufactures will be able to improve sales, remove slow moving lines, identify out-of-stock situations and gain valuable insight into the Boots store. Notes to editors: Named account data is being offered as part of an initial trial. If the trial is successful a full category release is expected. Data will be available to IRI clients via web based named account data portal, SalesWeb. This trial is specific to the following named Boots defined categories only. Baby Foods: baby milks, baby wet foods, baby dry foods, rusks, baby drinks, toddler foods, chilled baby foods Bath & Shower: soap & shower, bath additives, shower, handwash, talcs Dental: toothpaste, mouthfresh, dentures, toothbrushes & accessories, dental accessories Feminine Care: towels, tampons, liners, feminine hygiene Deodorants: deodorants, body sprays Baby Changing: disposable nappies, changing accessories, nappy vending, baby toiletries Baby Skincare: cotton wool, wipes, baby dental ABOUT BOOTS Boots is the United Kingdom's (UK's) leading Health and Beauty retailer. They have approximately 1,500 stores in the UK and Irish Republic where they serve around 8 million customers every week. Boots develop and sell own-brand health and beauty products, a number of which are leaders in their respective markets. ABOUT INFORMATION RESOURCES, INC. Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence, and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit www.infores.com. ### IRI CONTACT Mark Dye Email: mark.dye@infores.com Phone: +44 (0)1344 746340

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IRI AND BOOTS STRENGTHEN PARTNERSHIP