Nicosia, CYPRUS – August 28th, 2006 – Capitalising on its expertise and existing successful operations in more than 30 countries in Central/Eastern Europe, Middle East, and Africa, MEMRB today announced the launch of its services in Pakistan.
MEMRB is committed to leveraging its emerging markets expertise and venturing into a wider array of market research services through MEMRB Pakistan (Pvt) Ltd by offering Retail Tracking and Consumer Research Services.
MEMRB Pakistan (Pvt) Ltd is headquartered in Islamabad with regional offices in Karachi and Lahore. In this new venture MEMRB has partnered with Babar Abdul Sattar, who brings with him a wealth of expertise of nearly 15 years from both the agency and client sides within Pakistan and internationally.
“Pakistan is key within the emerging markets and it represents a natural extension of our coverage of the broader Middle Eastern area. We are committed to working closely with our partner to support the fmcg industry in Pakistan with value-for-money services in both the retail tracking and consumer research areas.” said Nick Papagregoriou – CEO MEMRB.
“I am delighted to be joining the MEMRB family and we will be working systematically to leverage my local market knowledge with MEMRB’s international expertise to support the Pakistan fmcg industry, emerging sectors like media, telecom, IT, financial, hospitality and social services, at every level of their decision making”, said Babar Abdul Sattar – Country Head MEMRB Pakistan (Pvt) Ltd.
ABOUT MEMRB
MEMRB is a leading provider of market research solutions to the FMCG industry, offering services in Central/Eastern Europe, Middle East, and Africa. MEMRB brings extensive market expertise and solutions to the issues facing the industry. Through its joint venture with Information Resources, MEMRB supplies retail tracking services to FMCG manufacturers and retailers, with information and analysis critical to their sales, marketing and supply chain operations.
For more information visit www.memrb.com
ABOUT INFORMATION RESOURCES, INC.
Information Resources, Inc (IRI) is the leading global provider of enterprise market information solutions for the Consumer Packaged Goods (CPG), Retail, and Healthcare industries. IRI is the first company to leverage the power of real-time market information, advanced analytic insights, and enterprise performance management technology to improve the profitability and operational effectiveness of the world’s leading CPG, Retail, and Healthcare companies.
For more information visit www.infores.com
For further information please contact:
Babar Abdul Sattar
Tel: +92 345 855 0212
Email: asbabar@memrb.com.pk