IRI Summit 2006 will explore how to get inside the mind of the shopper
BRACKNELL, October 23, 2006: IRI Summit 2006 - The Naked Shopper - is the new event in the FMCG calendar. It is the only event to gather senior FMCG executives together and get inside the mind of the shopper. It will take place in London over two days, from 20-21 November 2006.
The agenda is now full and features a superb line-up of speakers presenting a diverse mix of views on branding and innovation strategies to attract tomorrow's shopper. Jimmy Carr will provide evening entertainment in what promises to be an interesting, stimulating and fun event.
Mark Johnson, Managing Director of UK PetFood at Masterfoods, said: “Developing a deep understanding of today’s shopper is key to developing both trade and marketing strategies that deliver sustainable business growth."
Dave Barrett, Managing Director of IRI UK, said: “Shoppers are becoming increasingly complex and fragmented. This event will help manufacturers and retailers understand those changes and adapt to the new FMCG environment.”
IRI, the FMCG marketing research consultancy, has built up a reputation for hosting excellent events that tackle hot issues from the fast-moving consumer goods industry. Summit 2006 is the flagship event from IRI.
For more information about IRI Summit please visit the event website at www.irisummit.co.uk, e-mail irisummit@infores.com or contact Laura Pickering on +44 (0)1344 746184.
NOTES TO EDITORS:
Confirmed speakers are:
- Martin Glenn, Former President, PepsiCo UK
- Rory Sutherland, Vice-Chairman, Ogilvy Group UK
- Johanna Waterous, Director, McKinsey & Company
- Judith Passingham, Managing Director, TNS Worldpanel
- Terry Tyrrell, European Chairman, Enterprise IG
- Martin Pickering, Chief Consumer Goods Analyst, Economist Intelligence Unit
- Stephen Vowles, Chief Marketing Officer, Stop & Shop Supermarket Co.
- Neil Dickenson, Marketing Director, Johnson & Johnson
- Kevin Brennan, Marketing Director, Kellogg’s UK
- David Jago, Director of Custom Solutions, Mintel
- Andrew Seth and Geoffrey Randall, authors of Supermarket Wars: Global Strategies for Food Retailers
- David Morgan, Executive Director, Analytic & Insight Services, IRI
- Rod Street, Partner, IBM Business Services
- Kevin Houston, Worldwide Consumer Products Leader, IBM Software Group
- Dr Michelle Harrison, Director, The Henley Centre
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