Superior delivery systems and insights key to Bernard Matthews selection of IRI as preferred market information provider
BRACKNELL, October 12, 2006 — Information Resources, Inc., the leading global provider of enterprise market information solutions for the consumer packaged goods (CPG), retail and healthcare industries, today announced that Bernard Matthews is the latest food processing company to select IRI as its primary supplier of marketplace information and business insights.
“We were impressed with the commitment to our vision, attention to detail and enthusiasm that IRI showed throughout the whole transition period,” said Roger Joynson, marketing manager - research and insights at Bernard Matthews. “Bernard Matthews is one of the best loved and well known brands in the UK, with the additional insight that IRI will provide I have no doubt that they will help us to build our business in the future.”
IRI will provide a number of key market information solutions to Bernard Matthews. These will be integrated using the PlusSuite delivery platform to give a single, total market picture; with web access ensuring immediate and universal distribution of information to all users.
Bernard Matthews will also take advantage of the unique partnership IRI has with TNS and tap into the Family Food Panel for a broader range of consumer insight.
Sam Sudlow, sales manager at IRI said “As one of the few brands in their market Bernard Matthews has a responsibility to be innovative and to add value. IRI has the skills, knowledge and technology to help achieve this by consolidating market information and delivering actionable market insights.”
ABOUT BERNARD MATTHEWS
The Bernard Matthews story began over 50 years ago in Norfolk with one man, 20 turkey eggs and a second hand incubator. Today the company’s Headquarters remain at Great Witchingham Hall in Norfolk but the company has interests worldwide, with an annual turnover of over £400 million and employing over 6,000 people.
The business reflects the entrepreneurial spirit of the man himself and remains one of the main innovators within the poultry industry providing both major multiples and independent stores with a variety of frozen and chilled branded poultry based products.