Superdrug named account data from IRI gives a more comprehensive view of the health and beauty sector
BRACKNELL, October 3, 2006 — Information Resources, Inc. (IRI) is expanding its market coverage with the launch of Superdrug named account data. IRI is the only industry provider of Superdrug named account data at this time, incorporating census information for every store, every week.
With a better view of the market manufacturers can make fact based decisions and proposals across whole categories. Access to powerful key performance indicators gives suppliers the chance to strengthen their relationships and work more closely with Superdrug.
“Sharing information and working as closely as possible with our suppliers is key to us all delivering what our customers want. Our partnership with IRI will help us to achieve this,” said Euan Sutherland, Chief Executive Officer, AS Watson Health & Beauty UK.
“Making this data available will add real value to manufacturers, allowing them to track and understand key performance indicators more fully,” said Carol Cornell, Retail Development Director at IRI. “Manufacturers can maximise their return on investment by getting the most out of promotions, product launches and key seasonal campaigns.”
Superdrug named account data is available in SalesWeb, a tactical tool, delivering Superdrug NAD just three days after the end of the trading week.
ABOUT SUPERDRUG
Superdrug is the United Kingdom’s second-largest Health & Beauty retail chain, attracting more than seven million customers to its stores during the Christmas season alone. The successful Superdrug formula is attributed to its commitment in maintaining an extensive range of its own well-recognised and high quality brands. Superdrug currently operates 735 stores in England, Scotland, Wales and Northern Ireland
Superdrug is one of the health & beauty retail brands from the A.S. Watson Group (ASW) family – the world’s largest health & beauty retailer and the largest perfumeries & cosmetics retailer. With a history dating back to 1828, ASW has evolved into an international retail and manufacturing business with operations in 34markets worldwide
AS Watson has a network of over 7,100 retail stores globally with store in over 1,800 cities. AS Watson currently has over 90,000 employees and serves over 25 million customers a week
ABOUT INFORMATION RESOURCES, INC.
Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence, and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business.