IRI launch Tesco store level data through SalesWeb
BRACKNELL, October 2, 2006 — IRI is now able to supply Tesco store level data through SalesWeb, the weekly online named account data service.
SalesWeb delivers data in the same structure that retail buyers use, just three days after the end of the trading week. It includes full competitor and own label data for all products sold in a retailer, not just FMCG categories.
“As the UK retail market continues to segment, it is crucial to target products and monitor sales by individual store,” said David Beech, senior sales manager, IRI. “With IRI you can get details on your performance in Tesco on a store-by-store basis, helping you to select the right strategy for the right location to maximise your sales.”
Store level data is currently available for Tesco but will shortly be extended to other named account retailers.
For more information please contact your account representative or David Beech on 01344 746356 or david.beech@infores.com.
ABOUT INFORMATION RESOURCES, INC.
Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence, and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business.