IRI Summit 2006 will explore brand and innovation strategies to attract tomorrow’s shopper BRACKNELL, 28 September, 2006 - IRI Summit 2006 - The Naked Shopper - is the only event to gather senior FMCG executives together and get inside the mind of the shopper. It will take place in London over two days, from 20-21 November 2006.
A superb line-up of speakers from manufacturers, retailers and independent commentators will present a diverse mix of views and reveal how manufacturers and retailers should think about branding and innovation strategies to attract tomorrow's shopper.
Mark Johnson, Managing Director of UK PetFood at Masterfoods, said: “Developing a deep understanding of today’s shopper is key to developing both trade and marketing strategies that deliver sustainable business growth“.
Dave Barrett, Managing Director of IRI UK, said: “Shoppers are becoming increasingly complex and fragmented. This event will help manufacturers and retailers understand those changes and adapt to the new FMCG environment.”
IRI has built up a reputation for hosting excellent events that tackle hot issues from the fast-moving consumer goods industry. Summit 2006 is the flagship event from IRI. Speakers are confirmed from Kellogg’s, Ahold, McKinsey, Ogilvy and The Economist.
For more information about IRI Summit please visit the event website at http://www.irisummit.co.uk/, e-mail irisummit@infores.com or contact Laura Pickering on +44 (0)1344 746184.
Confirmed speakers are:
- Martin Glenn, Former President, PepsiCo UK
- Rory Sutherland, Vice-Chairman, Ogilvy Group UK
- Johanna Waterous, Director, McKinsey & Company
- Judith Passingham, Managing Director, TNS Worldpanel
- Terry Tyrrell, European Chairman, Enterprise IG
- Martin Pickering, Chief Consumer Goods Analyst, Economist Intelligence Unit
- Stephen Vowles, Chief Marketing Officer, Stop & Shop Supermarket Co.
- Neil Dickenson, Marketing Director, Johnson & Johnson
- Kevin Brennan, Marketing Director, Kellogg’s UK
- David Jago, Director of Custom Solutions, Mintel
- Andrew Seth and Geoffrey Randall, authors of Supermarket Wars: Global Strategies for
- Food Retailers
- David Morgan, Executive Director, Analytic & Insight Services, IRI
- Rod Street, Partner, IBM Business Services
- Kevin Houston, Worldwide Consumer Products Leader, IBM Software Group
- Dr Michelle Harrison, Director, The Henley Centre
Monday Evening Entertainment:
Jimmy Carr - one of the most original and distinctive new stars on television, radio, stage and now the big screen.
ABOUT INFORMATION RESOURCES, INC.
Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence, and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business.
For more information, visit http://www.infores.com/.