Increased insight, faster reporting and depth of data coverage prove to be winning combination
BRACKNELL, July 3, 2006 — Continuing its momentum in building new business, Information Resources, Inc. (IRI), the leading global provider of enterprise market information solutions for the consumer packaged goods (CPG), retail and healthcare industries, today announced that McCain (GB) Ltd., a leader in the frozen food industry, has selected IRI as its preferred provider of market information and business insights.
IRI will provide a broad range of services to McCain (GB) Ltd. including InfoScan, the comprehensive retail tracking service. McCain will leverage this data to monitor and evaluate the market performance and distribution of their products. This data will become particularly significant as the company seeks to develop its portfolio within and beyond the frozen food market.
“IRI understands the core needs of our business and is able to provide accurate, census data that will enable us to track sales of our core range of frozen products,” said Jon Smythe, Head of Customer Marketing, McCain. “IRI data will be crucial as we make strategic and tactical decisions across the whole business. We were impressed with their enthusiasm and the insight provided."
By utilising the unique analytical tools provided by IRI, McCain (GB) Ltd. will free up time previously used to gather and report on data. Automating reports means more time is available for gaining real insight and actionable recommendations to move their brands forward.
“We are excited that we have the opportunity to work with McCain as they expand into new markets and continue with their great heritage in the frozen sector,” said David Beech, senior sales manager at IRI. “It is our aim to help McCain see what they are missing, with a comprehensive view of the market, act on this information more quickly and with greater confidence, and ultimately win at the shelf with increased sales.”
ABOUT MCCAIN
McCain Foods (GB) Limited is part of a privately-owned, multinational leader in the frozen food industry. The company is the world's largest producer of frozen French fries and the manufacturer of other quality food products sold in more than 110 countries. It makes nearly one third of the French fried potatoes produced internationally and is known for appetizers, pizzas, vegetables, desserts, entrees, oven meals and other quality frozen foods on six continents. The remarkable success of McCain Foods is built on cutting-edge agronomy, superior technology and a global workforce sharing a unique culture and vision.
ABOUT INFORMATION RESOURCES, INC.
Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence, and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business.
For more information, visit www.infores.com.