McBride CE will continue to leverage IRI market tracking data to aid with strategic planning across Europe Information Resources, Inc., the leading global provider of enterprise market solutions for the CPG, Retail and Healthcare industries, and leading private label and contract manufacturer, McBride CE, today announced that they have renewed their relationship until 2008.
McBride is an established international company, with significant manufacturing operations throughout Europe specialising in private label and contract manufacturing of laundry, household cleaning and personal care products.
As part of the deal IRI will deliver local data across France, Italy, Spain, Germany and the Netherlands, and European data centrally to Belgium.
IRI has worked with McBride for a number of years providing snapshots of data and ad-hoc information. The renewal of the contract for a further 3 years is a reflection of the confidence that McBride has in IRI to deliver actionable data used for strategic planning.
“McBride use IRI information to look for market opportunities in both household and personal categories” said Hans Van Lochem, International Account Director. “By utilising top line data McBride can spot gaps in the market and identify new trends in product packaging and sizing.”
McBride Commercial Director, Francis Lietaert, said “We supply products to 90% of Europe’s top 30 retailers. The data IRI delivers gives us valuable insight into current market trends so we can ensure our products are at the forefront of private label development. IRI is approachable and able to deliver data across our business, making the company an ideal partner for McBride.”
ABOUT INFORMATION RESOURCES, INC.
Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence, and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business.
For more information, visit www.infores.com.