Tim Eales investigates consumer buying habits, including shopping frequency, purchase decisions and the effect of trade promotions on these habits.
- Many consumers are doing their ‘main shop’ less often
- The retail environment encourages less loyalty
- Lifestyle factors, such as the lack of time experienced by consumers, and in-store promotions can encourage ‘impulsiveness’
- Almost any consumer packaged good can be considered an impulse product
- Only high levels of distribution will maximise the sales opportunity
- Some categories will benefit more from this than others