Tryton Foods, Home of Aunt Bessie’s, Selects IRI as its Preferred Supplier of Market Information Solutions and Business Insights
Bracknell, UK – November 25, 2005 – Information Resources, Inc. (IRI), the leading global provider of enterprise market information solutions for the consumer packaged goods (CPG), retail, and healthcare industries today announced that Tryton Foods has chosen to partner with IRI and TNS following a successful pitch by both companies.
The granularity and robustness of the market information was an important factor in Tryton Foods decision to partner with IRI. IRI is able to combine data from multiple sources to identify details and trends that Tryton Foods will use to maximize its business with a mixture of long-term strategies and short-term tactical activities.
Tryton Foods will leverage retail sales tracking coupled with data by retailer, to take the Aunt Bessie’s brand to the next level within the frozen foods sector. Tryton Foods will take advantage of the UK’s leading internet-based delivery system for tracking electronic point of sale (EPoS) sales by category, to better understand distribution trends and maximize its execution of the supply chain.
“IRI is committed to transforming the CPG industry, using analytic insights and technology to turn market information into dramatic value and delivering market-changing action,” said Julian Baldwin, strategic solutions director at IRI. “Tryton Foods felt that this vision, along with the professionalism of the client solutions team and a fully integrated relationship with TNS made IRI the ideal partner to help them achieve its goal of expanding and moving the Aunt Bessie’s brand forward in the marketplace.”
About Tryton Foods
Tryton Foods is the home of 'Aunt Bessie's', whose reputation is for tradition and quality. Tryton Foods is market leader in frozen Yorkshire Puddings, which are produced at the rate of over 2 million a day using state of the art production facilities in Hull. The Aunt Bessie’s brand was born in 1995 and is focussed on providing traditional, wholesome and convenient food.
Today Aunt Bessie’s is the fourth biggest brand in Frozen and Tryton Foods supply most major British supermarkets and the Foodservice market. Product is also supplied to Canada and the USA.
About Information Resources, Inc.
Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence, and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit www.infores.com.