Enhanced Retail Tracking Service Provides Greater Clarity and Improved Coverage of the UK Marketplace
Bracknell, UK – October 31, 2005 – Information Resources, Inc. (IRI), the leading global provider of enterprise market information solutions for the consumer package goods (CPG), retail, and healthcare industries today announced the launch of InfoScan Version 6.0 (V6), the latest development in the retail tracking service based on data from EPoS scanners and manual store audits.
InfoScan is the most accurate retail tracking service available in the UK today. It is used to monitor and evaluate product performance in the grocery, health and beauty, household, impulse, and over-the-counter medicines markets. The upgrade brings greater accuracy and wider coverage, leading to increased usability of the data and improved insight, especially in the area of convenience retailing.
“The V6 enhancements ensure that this service remains the best on the market,” said IRI Retail and Client Solutions Director Dave Buckingham. “Coupled with the unique way in which the InfoScan service processes data at store level and our superior promotion tracking service, IRI will continue to provide a service that allows our clients to make confident, actionable business decisions demonstrating an excellent return on investment.”
Key features of the new service include greater EPoS inputs, pulling in Morrisons and many other census chains, increased availability of weekly data, major multiple store format splits based on IGD definition and increased market coverage with an enhanced convenience sector available for all services.
About Information Resources, Inc.
Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit www.infores.com.