Bracknell, U.K. – October 25, 2005 – Information Resources, Inc. (IRI), the leading global provider of enterprise market solutions for the consumer-packaged goods, retail and healthcare industries, today announced that Dr. Oetker U.K., a division of the Bielefeld, Germany-based company that has produced high-quality foods since 1891, has selected IRI as its preferred provider of marketplace information, business insights and access solutions.
A relatively new business in the United Kingdom grocery market, Dr. Oetker is one of the overall European market leaders for frozen pizzas. In fact, Dr. Oetker is the market leader in 11 out of the 26 countries in which it sells frozen pizzas and is No 1 in the U.K. with its thin and crispy Pizza Ristorante.
"At Dr. Oetker, we believe that quality is the best recipe,” said Peter Franks, managing director of Dr. Oetker U.K. It is our belief that recent developments within IRI have served to improve both the quality of data and the quality of providing this data. As a relatively new business to the U.K., Dr. Oetker was looking for a data solution that provided accurate, impactful and relevant insights but, more importantly, would deliver a proactive approach to the relationship.”
Under the two-year agreement, Dr. Oetker will leverage syndicated and custom IRI InfoScan® retail tracking services, which offer all-store, census-based, point-of-sale data from supermarkets. In addition, Dr. Oetker has commissioned a shopper insights project to gain qualitative and quantitative research for optimal category management.
IRI Group President of International Operations Mark Tims said, “We’re thrilled to partner with Dr. Oetker U.K. and to add another great customer to our client base in the U.K. IRI’s unparalleled information and insights will help Dr. Oetker take its business to the next level.”
About Dr. Oetker U.K.
Dr. Oetker is a family business with a great passion for high quality foods. Now in its fourth generation, Dr. Oetker has been producing high quality foods since 1891 and is operating world wide. The company’s heritage and expertise is based on home baking and baking ingredients, which is how Dr. Oetker developed the unique thin and crispy base of Pizza Ristorante. Now the U.K.’s No. 1 thin and crispy frozen pizza, Ristorante has driven the enormous growth of the thin and crispy frozen pizza category and is now growing especially strongly in the convenience and independent sector.
About Information Resources, Inc.
Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit www.infores.com.