You’ve spent thousands developing a new product and now you’re meeting the buyer to get your product listed. Do you want some hard evidence to help? Or, perhaps you know your products are performing better than your competitors and you want to prove you deserve more shelf space?
Merchandising Consulting at IRI has extensive expertise in combining insights, data and the latest technology to produce recommendations to optimise range and space.
IRI helps to identify and meet business objectives. Some common projects are:
- Fact-driven optimisation of category and brand share of space
- Drive sales through improved shelf layout
- Facilitate the introduction of new products by producing hard evidence and actionable plans to get them listed
- Enhance retailer relationships through objective, informed and actionable category plans
For additional information download the presentation slides which show examples of what IRI could do for you.
In both cases the manufacturer was successful in gaining new listings and additional space.
For more information please contact:
Lisa Costello
E-mail: lisa.costello@infores.com
Phone: +44 (0)1344 746226
Fax: +44 (0)1344 746001