Bracknell - May 19, 2004 - IRI (formerly Information Resources), a leading provider of content and analytic services to the fast moving consumer goods (FMCG), retail and healthcare industries, will be participating in the 'ECR Europe Conference & Marketplace 2004' at the Brussels Exhibition Centre, Belgium, May 24-26. At the event, the major European conference for the fast-moving consumer goods (FMCG) and retail industry, IRI will be showcasing its new, expanded capabilities under the following four banners:
Shopper understanding helps to adapt category definition and segmentation to shopping habits. It enables companies to optimise in-store marketing by understanding the shopper. With knowledge of the purchasing process, companies can implement effective shelf space organisation, create targeted sales materials and use product mix and promotion to impact purchasing behaviour.
Data Solutions allow companies to identify distribution gaps and calculate opportunities of gaining additional distribution. IRI's solutions also facilitate the creation of market and account level strategies to increase sales by altering distribution levels and amount of trade support. Companies are also able to perform competitive analyses and adjust marketing strategies based on new insights and to ensure new product success through compliance monitoring.
Consulting Solutions provide an ongoing insight into marketing activities and identify the combination of activities that is most effective to save money and maximise profits. Companies can also improve retailer negotiations to ensure implementation of merchandising plans and leverage customer information about future changes in demand to adjust supply chain requirements.
Business Performance Management (BPM) provides customised solutions to help companies accelerate the analysis and decision-making process by bringing together disparate information from across the enterprise to model and evaluate scenarios. Through such solutions, companies can manage performance in a predictive, collaborative and fact-based manner and achieve critical operational and financial goals on a consistent basis.
Mark Dye, European Communications Director, IRI, commented: “This is the first major European event we've attended since the launch of the new IRI and our new capabilities. We're very much looking forward to meeting existing and potential customers to demonstrate the value we can help them extract from their data by using our enhanced portfolio of content and analytic services.”
About IRI (Information Resources)
IRI is a leading global provider of market content, analytic services and business-performance management (BPM) solutions to the FMCG and retail industries. Serving the leading FMCG and retail companies in the world, IRI's solutions enable consumer-driven, real-time FMCG and retail enterprise. The company's BPM solutions uniquely combine its breakthrough enterprise analytics software, market content and analytic models to provide a total view of the market, enabling maximum business performance across the entire enterprise. IRI is the trading name for IRI InfoScan and IRI Software Ltd, affiliates of Information Resources Inc.