Bracknell - March 24, 2004 - InfoScan Fast, an enhanced version of IRI's Weekly Data Weekly service, has now been launched. InfoScan Fast provides full market tracking on a weekly basis for any category or products within a category.
With two service options available, InfoScan Fast can meet your immediate data needs, allowing you to:
- Track the impact of new product launches
- Act quickly on in-store price changes
- Monitor sales following promotions and seasonal activities
- Check distribution and promotional compliance
InfoScan Fast Standard
The standard service provides information from all available 100% scanning geographies, for sales, share, distribution and rate of sale, as well as promotional measures over key periods of the year. Data is delivered eight working days after the period end.
InfoScan Fast Premium
The premium service provides information for the Major Multiples only, for sales, share, distribution or rate of sale over key periods of the year. Data is delivered six working days after the period end.
If you have a planned activity or a new product launch scheduled, IRI can provide the information when it’s needed and help you to make actionable decisions quickly.
This new set of business solutions for FMCG manufacturers and retailers will offer more in-depth consumer insights, especially in areas of Category Management (ECR and merchandising); Marketing (brand performance, price, promotion and store tests); Field Forces (reporting and space management) and IT Solutions (ready to use reports).